Information
“Designers want to work on original projects that move us forward a little bit, that make people see the world in different ways, and that bring some joy and wonder and enlightenment somehow.“
(Paul Cocksedge)
Software: Adobe Illustrator, Adobe Photoshop, Procreate
Timeline: Fall 2025- present
Sole Designer | Experience by Design (Restauraunt Branding Class)
Name, Brand Design, Logo Design, fine tuning concepts.
ASSIGNMENT BRIEF SUMMARY:
Brand guidelines: Convey sophistication and intimacy.
Key points: Fine dining, Asian cuisine, San Francisco.
Core attributes: Elegant, exclusive, refined tradition, discerning diners, special occasions.
Visual direction: Gold details as an accent, refined type, timeless with modern clarity, craftsmanship and precision without being overly literal.
Tone and experience: Celebration of heritage, artistry, modern refinement, sophisticated while being designed for memorable experiences, consistency across signage with attention to detail.
Name: KINTSU is a shortened, Latin alphabet spelling of the word kintsugi - a Japanese traditional craft of using gold to mend broken ceramics, highlighting the beauty of imperfections that make ceramics and porcelain pieces more valuable.
Positioning Statement: Kintsu is for those who know. Kintsu is where threads of modernity are woven into tradition, where ingredients speak louder than words, and the setting is a refined celebration of culture.
Concept Statement: KINTSU is a Japanese fine dining restaurant that relies on tried and true technique, quality ingredients, and a sprinkle of new age flair. Every dish is an homage to tradition with a kiss of the present and flawless execution. The restaurant infuses modern minimalistic design with cultural elements, creating a space as beautiful and refined as the food itself.
LOGO DESIGN:
Final logo is inspired by the Japanese cultural art of kintsugi and is drawn to look like mended gold cracks in a plate. Wordmark is the kanji spelling of KINTSU, the background graphic can be used for debossing or subtle backgrounding on KINTSU collateral such as business cards, menus, paper sheets, etc.